https://www.toravanderheijden.com/home daily 1.0 2025-05-21 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/460f1ea1-9f76-4609-835b-fd37c369aa66/IMG_2679.jpg https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/29aa4b0b-34c7-4474-8b98-4058c3f21ffe/Zoomed+iPhone+14%2C+Skewed.png https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/eb3ecea1-289f-40a9-8885-6be8030b9900/Group+1797.jpg https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/909a5e3d-d08b-4cc0-b266-7dc87320a324/Group+1799+%281%29.png https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/3f2d9a7b-6ebc-46c9-8ff1-83029cf6637e/Group+51.png https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/756d171d-718c-45ea-b610-39f7328a9d85/Group+1833.png https://www.toravanderheijden.com/about daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/7e791b6f-7537-4550-95bb-3f489620201b/IMG_1363.jpeg https://www.toravanderheijden.com/contact daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/6581fd2d9a7c875e912e0907/7dea3a66-4829-422f-8bdb-230a7ca603a8/Chair+.jpg https://www.toravanderheijden.com/projects daily 0.75 2025-09-29 https://www.toravanderheijden.com/projects/naima monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/e5d21a4e-12cf-4b5f-ab83-4a14605133a9/IMG_3525.png https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/6cd454f7-ca98-4141-8bb7-14b09a67bebc/Instagram+inla%CC%88gg.zip+-.jpg https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/9e55d336-9588-462c-a5db-54471788e709/Group+59.png https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/974de0f7-ee2f-4e4c-8c26-b1255225e363/Group+58.png https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/6a328a69-c0c0-4b07-b1e7-2cb82aa8e7a8/IMG_5049.PNG https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/fa8973e8-55a1-4564-b41b-9d664772d28f/IMG_5048.PNG https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/f82b6350-d7eb-49fe-b1eb-3a6a373781e2/IMG_5050.PNG https://www.toravanderheijden.com/projects/project-one-f5w4d-4c4b7 monthly 0.5 2024-05-02 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/4cee659b-8254-42b1-beab-61f76c9eb588/Group+1807.png Projects - Petli This is Petli. A start-up company within Pet-tech. Here I had to complete my LIA 2. I still work here as a junior UX designer. I get to do work such as creating marketing materials on various social media platforms such as instaposts, Facebook posts, banners, reels and e-mails. I also sit continuously with UX and UI design together with our senior UX designer and continuously improve the app. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/8b6fe6bb-fd31-4ca7-b68e-afce98c49f63/Group+1801+%283%29.png Projects - Petli Helped Petli with the production of various screens for their subscription service that was to be launched. The design was developed based on their font, colors and branding. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/76942917-0baf-43e7-a842-83c77c553822/Group+1802.png Projects - Petli Production of banners for marketing purposes. These are meant to sit on subways, dog kennels, vets etc. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/5050d768-766d-4e60-848c-126a70f237a3/Group+1804.png Projects - Petli Creation of new app store screens, to increase conversion and downloads. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/ee02130f-134e-4c5c-998d-128d35b04450/Group+1806.png Projects - Petli During Christmas, we produced gift cards which then contained different monthly subscriptions, from 3 months up to 12 months. These were posted on Petli's social media. Next to it you see the suggestions I made. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/a74b7524-0638-40d1-9a1c-c8b9b4868405/Group+1805.png Projects - Petli This is marketing material for Petli's Black week, which was shown through Instagram posts, Facebook posts and reels. The offers consisted of three different offers. An example of them was: "offer 1" when it contained 1 year membership at Petli, as well as a mystery box with a specific value, as well as a customized training plan created by Petli's dog experts. https://www.toravanderheijden.com/projects/project-one-f5w4d-4c4b7-h5nwd monthly 0.5 2024-05-08 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/ceec6475-968c-47cc-8e1e-3ad9bed5f685/Group+1799+%281%29.png Projects - WeMe Our mission was to find a solution for women in tech to network and exchange knowledge on a common platform. There are many social platforms such as LinkedIn and Facebook. But we see a need among the target group for a more personal and niche platform. Difficult to find forums for networking and knowledge exchange within one's industry https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/eca4eff5-4cc4-4ab1-b81d-1a53768efb86/Group+1823.png Projects - WeMe During this project, we worked agile and had daily scrum stand up every morning where we answered these three questions: “What did we do yesterday?” "What are we going to do today?" “What obstacles do we see?” At the end of the week, we had demos in front of the whole class where we went through what we had done the previous week. We have also worked data-driven and tested our design ideas on people to iterate on the design. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/d1af917b-ca4d-4e08-b807-8d950a771747/Group+1824.png Projects - WeMe In order to get the best possible understanding of our target group, we did a lot of user research in the form of creating a questionnaire that we sent out to various groups on social media. We received an incredibly good response from these groups. Many who answered the form. We also came into contact with several of these and conducted interviews. Thanks to the interviews we conducted and the answers we received from the questionnaires, we were able to find our target group and their problems today. We produced a storyboard to get a clearer picture of the problem https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/64bb605a-0889-411c-9219-747999cb5dee/Group+1825+%283%29.png Projects - WeMe Med hjälp av crazy 8 skapade vi idéer på design och struktur för en hemsida. Vi utvecklade wireframes som sedan genom iterativt arbete blev Hi-fi prototyp. https://www.toravanderheijden.com/projects/project-one-f5w4d-4c4b7-4p2px monthly 0.5 2024-05-15 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/6e086639-89c9-416b-92fd-048429071d39/Group+1797.png Projects - Northvolt We were tasked with laying the foundation for a possible future training app for Northvolt with the intention that more people will participate in the company's training activities. With the help of service design, we mapped the problem and finally came up with a solution. After the project, we were informed that Northvolt had chosen to further develop our solution. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/71bf85fb-9249-4fad-87ff-aa151a28a884/Group+1830.png Projects - Northvolt In order to get the best possible understanding of our target group, we did user research in the form of interviewing several employees at Northvolt. Thanks to the interviews we conducted and the answers we received, we were able to develop a persona. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/d740779c-40fa-48b2-94e2-96ad6ef5acf1/Group+1820.png Projects - Northvolt After the user research and interviewing users, a map was created to show how the user-experience is today. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/c8c1d1e4-b22f-4c14-8760-477d8dc3fd1a/Group+1817.png Projects - Northvolt After mapping users experience and challenges today, the development of a future solution, through process-driven service design were conducted by producing: -Blueprint -Effect mapping -Swim lane -“Future state” journey map https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/96933995-81df-49fb-b659-5f60255a5dce/Group+1818.png Projects - Northvolt Producing wireframes https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/0c10d9c9-8b68-4f6f-8153-f23f58903a55/Group+1819.png Projects - Northvolt By interviewing the target group and based on their answers, the development of the features was started. That way, we got a good foundation to stand on when we developed the personas and the app's content. https://www.toravanderheijden.com/projects/project-one-f5w4d-4c4b7-lhlhy-5r7hy monthly 0.5 2024-05-08 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/0c0bcf48-676a-4470-b530-6c441f6e6832/Group+1837.png Projects - Flowlife For 8 weeks, I practiced at Flowlife, which is an e-commerce company that sells massage and exercise equipment. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/6a352dc9-a23e-4349-a35a-7c634a0c7598/Group+1832.png Projects - Flowlife As part of the e-commerce team, I have had to work with several analytical tools that Flowlife uses to understand the customer and increase their customer experience. Such as: AB tests on Flowlife's website - improved design suggestions in Figma Tackled campaigns for the year (Triggerbee and Voyado) Learn Dialogtrail Designed in Figma https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/f9491bfb-e296-4bba-b118-99b2c75a4391/Group+1834.png Projects - Flowlife Here is a screenshot from Dialogtrail. An example of how to build a guide via this so-called "tree". Which was one of the tasks I had to take on during my internship https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/fdc26ce7-6f00-4a12-ab4b-1d95afd350e7/Group+1835.png Projects - Flowlife Designed the views for a possible future gift card function https://www.toravanderheijden.com/projects/project-one-f5w4d-4c4b7-4p2px-zwhkp monthly 0.5 2024-05-15 https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/1714642118854-R95GPS0LFPJNVMYYQ3CG/Group+1798.png Projects - Unipark The first school project, my team and I developed a parking app that we named Unipark. Based on both our own and others' experiences, we have noticed that it can be very problematic to park via mobile phone. In Sweden, different parking lots have different owners and often different companies that manage the parking fees. This means that two car parks next to each other can use two completely different parking apps for payment. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/cad70cf3-46a8-42b7-8b8e-2ab80a1126fe/Group+1828.png Projects - Unipark We were a group of five people who worked on this task for 3 months. We sat together in groups and worked on the project. We all had different experiences and could learn from each other. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/dd223d63-a6d9-48f6-9ad9-bfa656dd8553/Group+1844.png Projects - Unipark So how did we start? The first thing we needed to do was identify the problem, so we created surveys via google forms. Then we analyzed the results. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/2dfa6fbf-f790-4e4a-998b-e4afbbb28f1c/Group+1814.png Projects - Unipark Then we came to the conclusion that Lars was our persona. The most people around 50 usually own a car, have children and can easily get stressed. Today's parking apps haven't been much help. Lars gets frustrated and all he wants is for everything to go smoothly and not take much time. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/bd9c07d3-455f-4491-83fb-fa63b3d72b75/Group+1812+%281%29.png Projects - Unipark By interviewing our target group and then writing post-it notes based on the answers we received, we developed the features that the users needed. That way, we got a good foundation to stand on when developing the app's content and wireframe. https://images.squarespace-cdn.com/content/v1/6620cee0cc9e516b91051a8b/8494e490-9a26-4d23-ad15-e07ab43115b9/Group+1813+%281%29.png Projects - Unipark This is the final result of the app