About naima
Naima is a modern startup born from a simple but powerful idea: to make healthy treats that not only taste amazing but are also truly good for your body - especially It was founded in 2020 in the kitchen of Sophie Jahn. Naima started as a passion project with a clear mission: to make delicious fika moments accessible to everyone, without compromising on health.your gut.
Now I’d like to show some of the work I’ve done at naima
A major milestone for Naima was launching the naima bites at 7-Eleven. In connection with that, I created a information sheet for 7 eleven and marketing materials for Instagram and email.
One of the key roles I had was to organize events. One event was at the Tech Arena, where we had our own stand and handed out Naima Bites. Leading up to the event, my focus was on visibility and engagement. I wanted to spark curiosity, so I leaned into the concept of “Who is Naima?” — a deliberately open-ended question meant to provoke interest and interpretation.
To create intrigue around the event, I used AI tools to generate striking visuals. One of the key images we used featured lion’s mane — an anti-inflammatory mushroom known for its health benefits and one of the signature ingredients in Naima’s fika bites. The image also portrayed a confident woman, embodying the values Naima represents: self-assurance and courage.
This was a flyer that i made that we shared on our digital channels ahead of an event we were hosting.
We frequently collaborated with different companies, one of which was the dog food company Frank & Maggie’s. I had the opportunity to represent Naima that evening and present our product, which was a very valuable learning experience. We offered Naima bites and spent the rest of the evening networking.